Get Started with B2B Ecommerce Marketplaces
The last few years have seen a dramatic acceleration of B2B selling via digital channels—and market trends suggest that there’s no going back. B2B sales online grew 40% from $900 billion in 2018 to an estimated $1.3 trillion in 2020. Plus, customer expectations are rising. In a recent Gartner survey, 80% of B2B buyers said they expect the same convenient experience offered by leading consumer websites. See how you can make a business case for owning and operating a B2B marketplace.
12 Things to Know When Choosing a Commerce Platform
The average B2B software RFP process can take weeks or months to complete. While RFPs can help ensure you’re choosing the right product, they can also spiral out of control. Make sure that you’re looking for the 12 most essential characteristics of a game-changing commerce platform.
Adobe Commerce Information Sheet
Adobe Commerce (formerly Magento Commerce) boasts a deep feature set and a global network of experts, partners, and developers. Find out more with this infosheet.
Why Digital Sellers Are Choosing Growth
According to data from McKinsey, eCommerce growth accelerated by 10 years during the first three months of 2020! In an effort to learn how online sellers are responding to this unprecendented market environment, we surveyed more than 100 busineses. Our results suggest they’re rising to the challenge by adopting new strategies and expanding their online presence.
The Winning Playbook for Experience Personalization
Personalization matters more than ever in marketing, and it starts with aligning three key pillars: your strategy, people, and technology. Read The Winning Playbook for Experience Personalization to dive into the building blocks of each pillar, learn how to expand and scale your efforts, and discover how this approach has helped real businesses reach their goals.
Navigating the Cookieless Future with Adobe
Privacy regulations, consumer actions, browser restrictions, and walled gardens that keep getting taller and taller. If any — or all— of these scenarios are making your life difficult, check out Get Your Data Deprecation Plan Together. This report by Forrester Research discusses why it’s happening and specifically what you can do to maintain success.
2022 Digital Trends
The pace of change is accelerating. Now that customers are rewired for digital, their expectations for personalized experiences have intensified. But only 11 percent of individuals surveyed in the 2022 Digital Trends report believe their brand’s digital experiences exceed customer expectations. Businesses must create change at every level of their organization to compete in a digital-first economy — from embracing first-party data to increasing experience investment.
Feeding the Content-Data Loop
In order to help create meaningful customer experiences, businesses need to measure content performance and customer behaviors. They then use that experience-centric data to deliver even better customer experiences in the future. Mastering this virtuous cycle is critical to your success.
